We’ve all seen how social media is good for business. It helps build a brand, drives traffic and awareness and builds out communities. But, what we’ve also seen is social media bringing together people to lend their time to important causes on a global level. By using the sites we LIVE on every day (don’t tell me you haven’t realized you’ve been spending about 30% of your day tweeting)–why not use all of these friends and followers to do something good?
While many people have ideas to start a charitable program or event, actually doing something isn’t as easy. There is planning, event scouting, logistics, food, drink—you name it, it’s tough. Typically, this process can take weeks or months to come together. But, with the help from online communities this process can become even easier, and the results can be nearly instantaneous.
Looking for motivation to start your own charity event using social media? We’ve put together a list of recent events that have used the success of past events and others to springboard their efforts.
Click on title for list of these great events
These events illustrate the power that a small group of individuals and their networks can have to instantly and effectively change the world for the better, whether it be on a worldwide scale or to benefit one single individual in need. Knowing your audience, targeting marketing, appealing to the greater good, great timing, and a clear call-to-response help, but personal networks, trust and transparency have started to usurp years of tried and true offline fundraising techniques – and with more immediate impact. The art of fundraising is changing, and social media, like with so many other things, is helping to change the rules.
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