BUILDING YOUR FREELANCE BRAND

8 Ways to Build your Freelance Brand in a Down Economy

Let’s face it, times are tight. Common sense would say that in these economic times freelance work is going to be even harder to come by. If you’re a freelancer, maybe you’ve experienced the effects of a tightening wallet and a less-than-full inbox.

There has been plenty of discussion recently about how to find work in the current economy - some points are valid, others aren’t. I’m not going to rehash what’s been said many times over, but rather I’d like to give a couple of quick tips related to your brand, and how to manage your brand strategy as a freelancer in these conditions.

Because you see, even in times like these, not only is it possible to build your brand, but it’s absolutely essential that you do. The last thing you want to do is stop your branding efforts when times get rough. Your efforts may change, but they shouldn’t wane. Because the economy will rebound, and the question asked of you at that point won’t be how you survived, but rather how you positioned yourself during the downturn?